Analysis of cryptocurrency exchange promotion in Poland. 👇
Our clients are businesses that regularly encounter blocks and restrictions on Facebook/Instagram. It's impossible to advertise cryptocurrency directly on these platforms as ads get blocked instantly. But not with us :). We know how to tame and pass moderation for any advertising.
A month ago, Pavel, the owner of a crypto exchange in Warsaw, approached us to launch and attract new customers to his offline crypto exchange through advertising. Pavel earns a small percentage from exchange commissions. Considering this, we initially calculated that the commission is not high, and the advertising might not pay off in the first month. However, the average LTV in the niche approaches 80%, meaning these customers will return 2, 3, 4 times a month over a long period. Therefore, it will pay off within 2 months.
The primary goal is to bring in at least 50 people per month, costing no more than $20 each, who will come and exchange their crypto for cash.
To achieve this, we opted for targeted advertising on Instagram/Facebook, as it is currently the most effective promotion method yielding the best results.
Target audience for crypto users: Warsaw.
We analyzed the market volume in Warsaw, where we planned to launch ads – men and women aged 23-45, fluent in Russian, Ukrainian, and Belarusian languages.
This is potential people who could come to his crypto exchange.
Of course, our expectations were a bit inflated, but considering our many years of experience in this niche, we understand that the market volume is not all the clients who will come to him, and in a month we can capture only 3% of the entire market.
“Hello, we have decided to work with you. What is required of us?”
Before launching the project, we always write a promotion strategy, and this project is no exception.
Translation:
Monthly results:
Budget: $1920
Link clicks: 5985
Cost per click: $0.27
Telegram messages: 681
Came: 106 people
Cost of visit: 18.1$
How to achieve SUCH results?
Translation:
It's no secret that advertising crypto is prohibited on Facebook. But nothing is impossible!
Social networks have technical vulnerabilities. If you know how to use them, you can successfully promote anything!
We start launching advertising in gray niches by purchasing 50 accounts, and we link 50 proxies to these accounts. This scheme is necessary so that Facebook does not block us based on geolocation or creativity. Even if our 30 accounts fail due to some accident, then 20 accounts will work. This allows us to provide uninterrupted traffic for the client. Therefore, we GUARANTEE that advertising will run 24/7.
The advertisement was launched to target traffic through the laying page with a further transition to a telegram channel, where people who needed to change the crypto clarified the address of the crypto exchanger with the manager. Do you remember that in 90% of cases the result of advertising will depend on the creative. We used the following creatives in advertising:
There are no vague formulations or veiled phrases in our creatives, since we know how to bypass blocking and bans, so advertisements are not blocked, and everything is spelled out clearly and to the point.
Before launching advertising, we gave Pavel a GUARANTEE that we would bring him the required number of clients, otherwise we would return the money.
Of course, the first three days were very difficult, but no one expects a good result from them, since we were looking for connections. The client was worried, our team tried to calm him down and explain everything. But on the 4th day, 19 applications fell at once, and 7 of them came to the critical exchanger at once. It was difficult for one manager to cope with so many requests and simultaneously serve clients at exchange offices. In this regard, Pavel used our manager service to process applications while he was looking for a second employee.
The client was very happy with this story with advertising requests, because he knew that his client’s LTV was very high. At the end of the month, we calculated that people who came from advertising at the beginning of the month had already exchanged crypto 2-3 times to crypto exchangers within 30 days of advertising.
Why we never miss deadlines and work at 200%
A dedicated team of highly qualified specialists works with each client and pays 100% of their attention to the client to achieve a solid result. We are in touch almost 24/7 and explain all our actions in simple, understandable language. We regularly discuss results and plans for the week/month.