Our clients are businesses that regularly face bans and restrictions on Facebook/Instagram. Advertising online casinos on these social networks won't work just like that, as the ads get blocked instantly. But not with us :). We know how to tame and pass the moderation of any advertisement.
Recently, an online casino from Canada approached us with the aim of launching and attracting new English-speaking clients and increasing deposits left through advertising. It should be noted that in the casino business, how the application works and how convenient it is for users to play plays a significant role, and the bigger profit from advertising will be seen over time as the client's LTV will start working.
The primary task is 300 deposits per month, with a deposit amount of $10.
To achieve such a result in an online casino in a month with targeted advertising on Instagram/Facebook, we needed a landing page. By visiting this page, the user can follow the link, download the application, and make their first deposit.
Geography for finding people for the casino: Canada.
First, we analyzed the market volume in Canada, which we planned to target with the ads – males aged 23-50 who speak English (since our application is in English).
After that, we present a project map, detailing the work strategy, the results we can achieve from the advertising, and the risks involved. Only after this do we start working.
Recently, an online casino from Canada approached us with the aim of launching and attracting new English-speaking clients and increasing deposits left through advertising. It should be noted that in the casino business, how the application works and how convenient it is for users to play plays a significant role, and the bigger profit from advertising will be seen over time as the client's LTV will start working.
The primary task is 300 deposits per month, with a deposit amount of $10.
To achieve such a result in an online casino in a month with targeted advertising on Instagram/Facebook, we needed a landing page. By visiting this page, the user can follow the link, download the application, and make their first deposit.
Geography for finding people for the casino: Canada.
First, we analyzed the market volume in Canada, which we planned to target with the ads – males aged 23-50 who speak English (since our application is in English).
After that, we present a project map, detailing the work strategy, the results we can achieve from the advertising, and the risks involved. Only after this do we start working.
Translation:
- “Hello! We are interested in your launch strategy. Let's try. Where to transfer money?”
- "“Hello! We are very pleased! We will send the details now”"
Translation:
- Monthly results:
- Budget: $7267
- Link clicks: 11458
- Direct messages: 3624
- Conversion per message: 32%
- Number of deposits: 274
- Amount of one deposit: 10$
- Cost of attracted deposit: $26.52
HOW to achieve SUCH results?
It's no secret that advertising online casinos on Facebook/Instagram is prohibited by the rules of these social networks. BUT nothing is impossible. Social networks have technical vulnerabilities and loopholes. If you know these holes, you can advertise anything, in any way. Absolutely. And that's what we successfully do.
We start launching ads in gray niches by purchasing 50 accounts, and we link these accounts to 50 proxies. This scheme is necessary to prevent Facebook from blocking us by geolocation or by creative content. Even if 30 accounts are blocked by some chance, 20 accounts will still be working. This allows us to ensure uninterrupted traffic for the client. Therefore, we GUARANTEE that the advertisement will run 24/7.
The ads were launched through a landing page with the goal of getting messages in direct. You remember that in 90% of cases, the success of the advertisement will depend on the creative. We used the following creatives in the advertisement:
It's no secret that advertising online casinos on Facebook/Instagram is prohibited by the rules of these social networks. BUT nothing is impossible. Social networks have technical vulnerabilities and loopholes. If you know these holes, you can advertise anything, in any way. Absolutely. And that's what we successfully do.
We start launching ads in gray niches by purchasing 50 accounts, and we link these accounts to 50 proxies. This scheme is necessary to prevent Facebook from blocking us by geolocation or by creative content. Even if 30 accounts are blocked by some chance, 20 accounts will still be working. This allows us to ensure uninterrupted traffic for the client. Therefore, we GUARANTEE that the advertisement will run 24/7.
The ads were launched through a landing page with the goal of getting messages in direct. You remember that in 90% of cases, the success of the advertisement will depend on the creative. We used the following creatives in the advertisement:
A week after launching the advertisement, we noticed a drop in our advertising funnel. It was related to the landing page. We quickly optimized the funnel, improving the responses there to make it easier and clearer for people to download the application. To achieve this, we offered our client an additional service to process ad leads and guide their clients to download the application and make their first deposit. The client agreed, and this helped us increase the conversion rate for the first deposit.
The client was pleased with the results after 1 month of work. We achieved 274 initial deposits from the ads, and by the end of the month, the amount of repeat deposits was already over $900. Since casinos do not profit from the first deposits but from clients who get hooked on playing the application and the payback period can be several months, we continued our work further.
The client was pleased with the results after 1 month of work. We achieved 274 initial deposits from the ads, and by the end of the month, the amount of repeat deposits was already over $900. Since casinos do not profit from the first deposits but from clients who get hooked on playing the application and the payback period can be several months, we continued our work further.
Translation:
- “I saw the report, everything is great! I would like more ftd. Std has already started, everything is fine”
- “Good news! We'll try to do more FTD”
Why we never miss deadlines and work at 200%
Each client is assigned a dedicated team of highly qualified specialists who give their full attention to achieving solid results for the client. We are almost always available and explain all our actions in simple, understandable language. We regularly discuss results and plans for the week/month.
Each client is assigned a dedicated team of highly qualified specialists who give their full attention to achieving solid results for the client. We are almost always available and explain all our actions in simple, understandable language. We regularly discuss results and plans for the week/month.