Analysis of telegram channel promotion for gambling in Europe and the CIS👇
Our clients are businesses that regularly face blocking and restrictions on Facebook/Instagram. It will not be possible to simply advertise the topic of games on these social networks, since advertising will be blocked instantly. But not with us :). We know how to curb and moderate any advertising.
Our regular online casino client decided to test attracting players through a telegram channel.
Our clients are businesses that regularly face blocking and restrictions on Facebook/Instagram. It will not be possible to simply advertise the topic of games on these social networks, since advertising will be blocked instantly. But not with us :). We know how to curb and moderate any advertising.
Our regular online casino client decided to test attracting players through a telegram channel.
Translation:
- "Hello! Are you willing to promote our telegram?"
- "Hello, yes, an interesting option. Let's call you at 11 tomorrow?"
- "11.30?"
- "Fine
We had the following objectives for advertising
Task: bring players through the telegram channel and determine how much this funnel increases STD.
The peculiarity of advertising online games is high advertising budgets, more than $150 per day for a test and working simultaneously with several advertising accounts. The minimum first deposit (FTD) of the casino in question is $10. But the casino always works for a long time and the return on advertising comes from STD. It is important to bring an interested, solvent audience to the channel. Further heating and entrainment takes place in the tg channel.
Geography of people search for casinos: Europe and CIS, Russian-speaking
We analyzed the size of the market in Europe and the CIS, to which we planned to launch advertising - M aged 23-55 years, Russian. As a rule, with all our clients we come to the conclusion that mostly adult men from 25 to 55 years old are prone to gambling addiction. And there are a lot of such audiences on Facebook.
Task: bring players through the telegram channel and determine how much this funnel increases STD.
The peculiarity of advertising online games is high advertising budgets, more than $150 per day for a test and working simultaneously with several advertising accounts. The minimum first deposit (FTD) of the casino in question is $10. But the casino always works for a long time and the return on advertising comes from STD. It is important to bring an interested, solvent audience to the channel. Further heating and entrainment takes place in the tg channel.
Geography of people search for casinos: Europe and CIS, Russian-speaking
We analyzed the size of the market in Europe and the CIS, to which we planned to launch advertising - M aged 23-55 years, Russian. As a rule, with all our clients we come to the conclusion that mostly adult men from 25 to 55 years old are prone to gambling addiction. And there are a lot of such audiences on Facebook.
HOW to get such RESULTS?
Translation:
- It's no secret that advertising online casinos is prohibited on Facebook. But nothing is impossible!
- Social networks have technical vulnerabilities. If you know how to use them, you can successfully promote anything!
We start launching advertising in gray niches by purchasing 50 accounts, and we link 50 proxies to these accounts. This scheme is necessary so that Facebook does not block us based on geolocation or creativity. Even if our 30 accounts fail due to some accident, then 20 accounts will work. This allows us to provide uninterrupted traffic for the client. Therefore, we GUARANTEE that advertising will run 24/7.
Translation:
- Monthly results:
- Budget: $5763
- Link clicks: 3119
- Channel subscribers: 1648
- Registration conversion: 52%
- Number of deposits: 324
- Amount of one deposit: 10$
- Cost of attracted deposit: $17.79
Traffic was launched through a padding page with a js redirect to avoid traffic loss
Telegram channel BEFORE advertising
Telegram channel AFTER a month of advertising
The client liked the result of the hypothesis test. We achieved 324 initial deposits from advertising, and by the end of the month, the total amount from repeat deposits exceeded $800.
Translation:
- "Excellent advertising results! ftd is already $819, and there are still 12 days until the end of the month!"
- "Super, great news!"
Since casinos earn not from the initial deposits but from clients who continue playing in their app, and the payback period can be several months, we continued working further down this funnel.
Why we never miss deadlines and work at 200%
Each client is served by a dedicated team of highly skilled specialists who give their full attention to achieving solid results. We are virtually available around the clock and explain all our actions in simple, understandable language. We regularly discuss outcomes and plans for the week/month.
Why we never miss deadlines and work at 200%
Each client is served by a dedicated team of highly skilled specialists who give their full attention to achieving solid results. We are virtually available around the clock and explain all our actions in simple, understandable language. We regularly discuss outcomes and plans for the week/month.